LOS ANGELES – A special 70th-anniversary edition of animated classic "Pinocchio" topped the national home video sales charts during the week ended March 15, buoyed in part by surprisingly strong Blu-ray Disc sales.

Of the Walt Disney Studios Home Entertainment release’s total sales, 15 percent were in the high-definition format, a high number for a family title — and an indication that Blu-ray Disc may be moving beyond the early-adopter stage, which is dominated by young adult males.

"Pinocchio" debuted at No. 1 on both the Nielsen VideoScan First Alert sales chart, which tracks DVD and Blu-ray Disc sales combined, and Nielsen’s Blu-ray Disc chart.

Debuting at No. 2 on both charts was the comedy "Role Models," which earned $67.3 million in theaters. "Beverly Hills Chihuahua," the top-selling home video release the previous week, slipped to No. 4 on the First Alert sales chart.

From an article by Thomas K. Arnold from the Hollywood Reporter