Backed by new content and companywide initiatives, Toy Story is primed for long-term growth opportunities setting the perfect stage for optimal merchandising and retail programs worldwide. The classic film franchise returns with the re-release of the first two movies in 3D for a two week engagement this October, a third new movie next summer and a spectacular array of new merchandise releasing this fall – from light up apparel and home décor to innovative toy lines such as the motor-powered Ultimate Buzz Lightyear robot which responds to 25 voice commands as well as an assortment of collectible figures and food, personal care, stationery and party items.
"The ‘Toy Story’ films and characters will always hold a very special place in our hearts. We’re excited to bring the first two films back for audiences to enjoy in a whole new way with the latest Disney Digital 3D™ technology," said John Lasseter, chief creative officer of The Walt Disney Company and Academy Award®-winning filmmaker and director of Toy Story and Toy Story 2. "As new technologies present great new possibilities in the art of animation, they also create opportunities for true innovation in product development making it possible to create very cool merchandise that stays true to the characters and brings them to life right in the homes of families and playgrounds all over. I’m obviously a huge fan of toys and the new Toy Story toy line will push imagination boundaries- it’s truly fascinating to see characters you created come to life that way."
To showcase the excitement "building" around the Toy Story franchise and the enthusiasm around LEGO’s first ever Toy Story line releasing next spring, a 5-foot tall LEGO model of Buzz Lightyear, constructed from 40,000 LEGO bricks in 250 hours by 3 Master Builders, was unveiled by LEGO and DCP at the Licensing International Expo.