Disney Consumer Products(DCP) announced that two new princesses will be officially added to the "Disney Princess" franchise, a favourite for small girls worldwide.
Coming up Disney’s royal court prepares for incremental growth as it celebrates the homecoming of two new characters and the release of two classics from its vault: beginning this holiday with its newest princess in more than 10 years, Princess Tiana from Walt Disney Animation Studios The Princess and the Frog releasing this November with an incredible assortment of merchandise. Also this fall, families will fall in love all over again with "the one that started it all," Snow White and the Seven Dwarfs as the film is released from the Disney Vault in high-definition Blu-ray™ for the first time ever.
Then in 2010, the fairytale continues as Disney releases Rapunzel theatrically adding its second new Princess character to the Disney Princess franchise and complementing this new Princess story with a classic one as Beauty And The Beast is planned for re-release from the Disney Vault.
This bookend strategy to introduce new Disney Princess fairytales in conjunction with re-releasing classic ones for a new generation is expected to enable licensees and retailers alike to grow their Disney Princess programs globally.
Source: From a press release by Disney Consumer Products