“A Christmas Carol “, the upcoming 3D film by Disney will receive heavy promotion in the US starting this very month!
The huge promotion consists of a forty city train tour beginning on May 22 2009 in Los Angeles and ending on October 30 in New York City’s Grand Central Terminal a week before the films debutes in US cinemas on November 6.
The train will feauture behind the scenes production material in each of the four display sections.
Set amidst a snowy backdrop, complete with all of the sights and sounds of Christmas including carolers, decorations, giveaways and many more surprises in each of the 40 cities, the Train Tour is being launched with HP on board as the title and technology sponsor and driven by Amtrak. This family event is for guests of all ages and is free to the public.
Commenting on the announcement, Dick Cook, chairman of the Walt Disney Studios said, “‘Disney’s A Christmas Carol’ Train Tour is an incredibly fun way to introduce families across the country to the wonders and spectacle that is Robert Zemeckis’ unique and spectacular new holiday film. We are so proud of the movie, and think the 3D footage is so incredible, we just had to give everyone a chance to see it in Disney Digital 3D. From Los Angeles to New York, and all points in between, guests are going to have a fabulous time discovering things about the making of this extraordinary film, participating in their own festive fantasies, and getting into the holiday spirit all year round. ‘Disney’s A Christmas Carol’ is great entertainment for moviegoers of all ages, and this is the perfect introduction to a fun and exciting new holiday classic.”
Among the highlights of the tour are authentic artifacts on loan from the Charles Dickens Museum of London; artwork, costumes and props from the film; demonstrations of performance capture technology; and a chance to morph your face into one of the film’s characters using HP TouchSmart PCs. At each stop along the way, a state-of-the-art Disney Digital 3D Theatre will be erected, where guests can get a sneak peek of “Disney’s A Christmas Carol” and see other exclusive behind-the-scenes materials from the movie. The latest details about tour stops and scheduled events are available at www.christmascaroltraintour.com
Featuring four custom-designed vintage rail cars full of behind-the-scenes attractions, entertaining demonstrations, and fun activities, the tour will have its inaugural stop at Los Angeles’ Union Station over Memorial Day Weekend, from May 22nd through May 25th. During the next 24 weeks, the train will make 40 stops in 36 states, as it travels its way across more than 16,000 miles of track. The tour will finish at New York’s Grand Central Terminal over the weekend of October 30th through November 1st.
At every tour stop, Radio Disney will invite kids to enter for a chance to become a Movie Surfer representing their hometown. Each Hometown Movie Surfer will get a chance to appear on Disney Channel by filming their very own Movie Surfer’s segment! They’ll also receive a prize package of exclusive Movie Surfer and “Disney’s A Christmas Carol” gear.
ABOUT THE MOVIE
“Disney’s A Christmas Carol,” a multi-sensory thrill ride re-envisioned by Academy Award®-winning filmmaker Robert Zemeckis, captures the fantastical essence of the classic Dickens tale in a groundbreaking, performance-capture 3D motion picture event. Ebeneezer Scrooge (Jim Carrey) begins the holiday with his usual miserly contempt, barking at his faithful clerk (Gary Oldman) and his cheery nephew (Colin Firth). But when the ghosts of Christmas Past, Present, and Yet to Come take him on an eye-opening journey, revealing truths Old Scrooge is reluctant to face, he must open his heart to undo years of ill will before it’s too late. Through the magic of performance-capture technology, Jim Carrey tackles seven roles, including Scrooge and all of the Christmas spirits.