Blowing smoke rings as she lies back in bed with seven semi-naked dwarves tucked alongside, it’s Snow White like you’ve never seen before. Now this risque version of the fairytale favourite, renamed “Ho White” to promote a local beer, has drawn the wrath of Disney.
The Jamieson’s Raspberry Ale campaign, launched by brewers The Foundry online this week, features an adults-only take on the fairytale character, with dwarves named Filthy, Smarmy and Randy replacing Sleepy, Happy and Doc. The cheeky ad’s creators said it was designed to convince Australian drinkers the fruit-flavoured beer was “anything but sweet”. But the saucy strategy, rolled out online, in liquor stores and on bar coasters, has come to the attention of the entertainment giant which licenses the animated heroine.
The campaign confirmed it had “a little bit of contact” with Disney over the likeness.
The ad has come to the attention of the entertainment giant which licenses Snow White, according to Australia’s Daily Telegraph.
The campaign’s official website, anythingbutsweet.com, could not be accessed.
The Foundry’s site had featured pictures of Ho White but links to the campaign appeared to have been disabled.
Australia’s Food Week website speculated that this may be due to a copyright infringement.
Disney was not immediately available for comment.
Source: Australian Daily Telegraph/Sky News