Disney Consumer Products in collaboration with Mattel unveiled a dazzling and magical toy line inspired by the upcoming Walt Disney Pictures animated theatrical release, The Princess And The Frog, and its colorful characters. Tony Award-winning actress/singer Anika Noni Rose, the voice of Princess Tiana, unveiled the line which includes dolls, play sets and role-play dresses at a sneak preview event at the American International Toy Fair in New York City.

Disney Consumer Products also unveiled a new collection of Snow White toys in celebration of its first Disney Princess fairytale, Snow White and the Seven Dwarfs, which releases from the Disney Vault on Blu-ray hi-def and DVD this fall.

Opening Holiday 2009, The Princess And The Frog is a magical fairytale set in New Orleans that marks Disney’s return to musicals and the warmth and grandeur of 2D hand drawn animation. Embodying the timelessness of Disney’s storytelling heritage, the film also introduces Disney’s newest princess in more than 10 years, Princess Tiana. The event marked the first time that Ms. Rose and Toy Fair attendees were able to see the toy line. Mattel presented a one-of-a-kind Princess Tiana doll created specifically for Ms. Rose in celebration of her role.


I have loved Disney movies since seeing Fantasia, Bambi, and Mary Poppins when I was little,” said Ms. Rose. “I have always wanted to do a Disney voice, since before I even thought of being an actor, so for me, this is a dream come true. It didn’t even need to be a princess, so this is just the cherry on top. Tiana is a different sort of princess in that she has had a very loving childhood and is not waiting for someone to change her life for her – she has a vision and a plan. I saw early models of the toy line, but seeing them today in final form, they are just beautiful.

What an absolute thrill to be a part of something so timeless!” In addition to toys, DCP will also introduce an extensive line of The Princess and The Frog-inspired apparel, accessories, home décor, consumer electronics, school supplies and personal care products arriving to retailers nationwide this fall. Disney Publishing Worldwide will launch an assortment of titles including story and activity books. In malls across North America and Canada, over 220 Disney Stores will also celebrate the debut of Princess Tiana and The Princess And The Frog with gorgeous window displays and merchandising. The one-of-a-kind product assortment designed by Disney Store will offer something for everyone including Halloween costumes and role play dresses.

As Disney celebrates its newest princess, Disney will also honor its first princess, the one that started it all, Snow White, with the introduction of a new toy line set to release this October in tandem with the highly-anticipated Blu-ray debut of Snow White and the Seven Dwarfs – one of the most requested Disney home entertainment releases of all time. Disney Princess fairytales have been enchanting girls since Snow White first graced the screen in 1937. However, only recently has Disney brought these beloved characters together in a collection of fantasy-based girls’ entertainment and products — the Disney Princess brand. With the introduction of a new princess, the Disney Princess franchise continues to grow as a powerful lifestyle brand beyond toys and into categories such as fashion and decor, which today accounts for $4 billion in global retail sales and touches every aspect of girls’ lives around the world. Disney Princess’ successes span around the globe with merchandise, theatrical releases, home videos, books and magazines, television, theme park attractions, a website, radio air play and live entertainment.


Photo Credit: Busniess Wire/Mattel From a Business Wire Press Release