When Walt Disney recently released Roadside Romeo , its first animated movie aimed specifically at the Indian market, it got all the proof it needed that the country’s cinemagoers appreciate films made especially for them.
The film came out last month and scored Disney its best opening weekend performance in India, outstripping previous animation hits such as Toy Story . "In its first four days it exceeded the entire Indian gross of The Incredibles ," says Jason Reed, general manager of Walt Disney Studio international productions.
The film’s success confirmed what Disney and its rivals in Hollywood have long suspected: Hollywood’s best prospects for growth are in emerging theatrical markets such as India, China and Russia. Audiences in these markets continue to watch Hollywood movies. But they also enjoy films made in their own language about stories and issues that are culturally relevant to them.
Source: Financial Times